I’m so disappointed in Dove. I really am. I buy their products, I’ve been using #Dove for years. I loved the real women campaign. But this….this is unbelievable. Actually it isn’t. This is what happens when you don’t have a diverse marketing team and by diverse I mean black people.
I’m sick of people using diverse as a catch phrase to mean, hey look we employ women, or hey look, we have one Asian person on our team or we’ve got two people of East Indian descent they can speak for all people of colour.
A diverse workplace should be a reflection of your city. Employing more women than men does not equal diversity, that’s just a reflection of statistics.
A diverse workplace is a place where people of colour feel empowered to speak up. A diverse workplace isn’t one where you check the credibility of your images by comparing them to your black cleaner. Yes- that happened.
Dove missed the mark. But their acknowledgment shouldn’t just end there. What are they going to DO about it? The fact that this ad left their office and NO ONE saw a problem with it, no one at all, tells me all I need to know about who is sitting around the table making decisions at that company. I’m moving on. Someone message me with a list of minority owned soap companies please!